How We Helped Comfort First Products Improve Their Site Speed by 40%

Comfort First Products delivers smart HVAC air distribution solutions for commercial and residential use. From deflectors to filtration systems, they serve both consumers and B2B partners across industries. To meet their growing demand, our web development agency helped upgrade and optimize their digital platform for speed, security, and scalability.

Challenge

Solution

To fix technical inefficiencies and modernize the site, we performed a complete upgrade of WordPress, PHP, and WooCommerce. Our web design and development agency focused on cutting clutter, improving load times, and future-proofing the backend for easy maintenance.

• Upgraded WordPress and PHP for better performance, security, and plugin compatibility
• Removed outdated plugins and replaced them with lightweight, essential tools
• Implemented a FedEx-backed shipping fix to group mixed-dimension orders in one package
• Streamlined core functionalities like caching, SEO, and forms with reliable, modern plugins

We then turned our attention to design, user experience, and B2B functionality. Our website design and development agency ensured the new structure worked flawlessly across use cases.

Implementation

The upgrades were executed in phases to minimize disruption while dramatically improving usability and performance across all devices.

• Developed a clean, responsive design for HVAC clients, using best practices from a web design company
• Redesigned product pages with high-quality visuals, technical specs, FAQs, and installation guides for easy decision-making
• Optimized WooCommerce with tiered pricing, bulk ordering, and a smoother checkout experience
• Integrated CRM and email tools for B2B retention and relationship management
• Enabled real-time analytics and SEO features for tracking traffic, leads, and conversions via our web development services

Result

• Site speed improved by 40%, creating a smoother experience and reducing bounce rates
• Platform upgrades increased security, lowered downtime, and made future updates simpler
• Maintenance workload decreased significantly due to plugin cleanup and backend clarity
• B2B orders rose by 30% after improving bulk ordering, pricing, and product grouping workflows
• Organic traffic jumped 45%, thanks to faster speeds, clear UX, and smart SEO from a professional web design company

Conclusion

By upgrading Comfort First Products to a modern, efficient, and secure platform, we delivered results that mattered—faster speeds, better functionality, and scalable solutions. Powered by a strategic web design and development company, the brand now runs a streamlined eCommerce engine with room to grow.

Looking to simplify your tech stack and scale with speed? We’re ready when you are.